Tools

Scorecard

Tick what your business does today.

• One brand owns every way inOne national website with a page per city, and a Google Business Profile per city. The brand owns them, not the branch.
• The tradesperson's appointments, well arrangedThe tradesperson gets booked appointments in the schedule, evening requests included. How (central answering, online booking) is internal; large jobs become a consultation.
• A checkable promise, usually about timeNot ‘quality’, but something a customer can check: on time or money back, a text before arrival, done in one day.
• The price before the visitSmall job: a fixed price up front. Medium: a free quote. Large: a consultation and financing. The size of the job picks the route.
• Where customers come fromSearch, Maps, reviews, social, and paid search keeps growing in weight.
• Reviews as a machineAn automatic review request after every job; the total shown large on every page.
• The brand stands behind the workA published guarantee and a dispute route run by the brand itself.
• A recurring relationshipA plan offered at the first job: maintenance or a membership with a yearly check.
• Van and uniform are the offline adA wrapped van, not too old, clean; ‘saw the van’ measured as a source.
• Marketing as a fixed share of revenueBrand fund ~2%, local 3–12% with a floor, plus a launch budget per city.
• The funnel in numbers, again and againRequests → booked → job → job size → recurring. Per city and per version, improving continuously rather than clearing one bar.